Workshop - Customer Segmentation
How do you turn your ideas into a clear and compelling outreach strategy? In this workshop, explore how to reach your audience with impact by building on your customer segments and translating them into concrete actions and messages.
Event details of
Workshop - Customer Segmentation
- Date
- 16 April 2026
- Time
- 09:00 -11:00
- Location
- Roeterseilandcampus - building J/K
- Room
- The Floor, REC Impact
In this workshop, you will build on your customer segments and journeys and translate them into a clear outreach strategy.
The session focuses on how to effectively reach your audience, shape your message, and align your approach with principles of sustainability and ethics. You will work on communicating your value in a way that is both persuasive and responsible.
The workshop also reflects on the broader impact of your choices, including how communication and engagement shape trust, fairness and long term relationships.
Led by Andrea Weihrauch, the session helps you develop a more concrete plan to connect with your customers in a way that is both impactful and thoughtful.
